These days, your audience’s first impression of your business is based almost exclusively on your website … so redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potential investment, but the upside can be enormous.
It’s a familiar story. Your Website was designed around the time when an upstart named Google was just getting their foot in the door of the Search Engine market. At the time, it was a great Website. It might have even had some cool new features like some JavaScript rollovers or maybe even some Flash.
Unfortunately, times change. Those image rollovers that you used to think were innovative are now horribly outdated and your competition seems to have redesigned their Website about every 6 months since yours went live several years ago. It’s time to redesign.
14 Reasons to Give Your Website a New Design
1) You aren’t getting the results you want.
2) Your website just doesn’t work.
3) Your site isn’t responsive.
4) Your third-party tools are outdated.
5) Your website no longer accurately reflects your brand.
6) Your website is outdated compared to the new design trends.
7) Your website does not reflect the expansion of your capabilities and offering
8) Your website is not optimized for search engines.
9) Your website currently does not support a content marketing strategy.
10) Your website is built on outdated technology.
11) You want greater control over updating your website.
12) You want to improve your website lead generation.
13) Improve your website security.
14) Your website is not GDPR compliant
What do you need to check before redesigning your website?
- Who visits your website, and in what numbers (Also where they navigate to the website from)
- What they do whilst they are there (Which pages they visit, how long they stay on each page)
- How they consume your content (Which device they use and what browser they used to visit)
- Which keywords are most commonly used to find your website (this will help determine what keywords to include in future content)
- Set your goals. For example, you might want to speed up your corporate website, enhance its functionality, improve conversion rates or simply revamp its look and feel.
- Get down to competitive analysis and find several websites that you like the most. What features do they use? If you’re ready to get a bit more technical, you can draw paper-and-pen wireframes or use simple tools like Mockplus or Balsamiq to determine how user interface (UI) elements like sliders, icons and text blocks will appear on a screen and how screens will link to each other.
- Time Based – the project must have reasonable deadlines, with enough time to achieve the desired goal. A potential pitfall being, giving too much time, which can also negatively affect the overall effectiveness of the project.
Once you gather the initial requirements, you should put it all on paper, find a reliable vendor who will translate your business values into tech language, and choose the right development tools for your project.
Contact LS Web Centre today – Dublin 01-8809117
