Bushfield Interiors
Project Overview
The Bushfield Interiors website revamp was undertaken to create a more refined, contemporary digital presence that reflects the quality, craftsmanship and luxury associated with the brand.
Based in Dunleer, Co. Louth, Bushfield Interiors has more than 25 years of experience in luxury interior design, bespoke curtains, upholstery, furniture, fabrics and home accessories. The business also operates a 7,000 sq ft showroom and works with leading European design houses and fabric suppliers.
The website redesign focused on translating this heritage and expertise into a sophisticated online experience, while making it easier for visitors to discover the company’s services, collections and showroom.
Project Objectives
The primary objective was to modernise the website while retaining the established character and premium positioning of Bushfield Interiors.
Key objectives included:
- Creating a more luxurious and visually engaging digital experience.
- Strengthening the Bushfield Interiors brand online.
- Improving the presentation of interior design services and bespoke products.
- Making the extensive range of fabrics, furniture and accessories easier to explore.
- Improving website navigation and content structure.
- Creating stronger calls-to-action for design consultations and enquiries.
- Presenting the showroom as an important part of the overall customer experience.
- Ensuring the website works effectively across desktop, tablet and mobile devices.
Design & User Experience
The revamped website adopts a clean, editorial approach that places imagery, typography and content at the centre of the experience.
The design was developed to complement Bushfield Interiors’ luxury offering rather than compete with it. Large-format imagery and carefully structured content help communicate the quality of the company’s interiors, materials and craftsmanship.
The navigation was also reorganised around the key areas of the business, including Interior Design, Curtains & Blinds, Upholstery, Fabrics, Furniture and Accessories, allowing visitors to move quickly from inspiration to information and ultimately to an enquiry.