Did you know that 92% of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service”? (Nielsen & Roper, 2012). This is due to a customer’s faith and trust in someone’s opinion and in the connected world we now live in, Facebook is the most powerful tool available for businesses to avail of this.
Moreover, the number of followers a company has on Facebook is not important. It is the interactions they have with their customers that is crucial to strengthening the relationship between business and customer. These bonds are formed through regular, original posts about the products and services they offer, interspersed with contests and promotions to keep interest high.
This method has shown through research that within weeks, traffic to a business’ site can increase by 20%. The research also showed that these Facebook fans shared positive reviews about the brand with their friends and recommended it strongly. They also displayed a greater emotional attachment to the business than customers who were not fans on Facebook.
It is also good practice to invest time in your Facebook profile. Your bio is an expression of your story. It should be an open, honest and straightforward story about you and your business.
Remember; regular, original text and images, along with frequent interaction with your followers, is the fuel to drive your business online.